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Service 01 — Product engineering

From a blank page to a product people pay for.

Design, data model, build, deployment and the first months of operation — for founders and teams launching something new.

Best for
Founders and small teams launching a new product, or replacing a first version that has outgrown its shape.
Engagement
Fixed-scope milestones, weekly demos
First step
A thirty-minute call

What it includes

  • Product and interface design
  • Data model and API
  • Accounts, roles and billing
  • Launch, monitoring and on-call

Who it is for

Founders and small teams launching a new product, or replacing a first version that has outgrown its shape.

One engineer from design to operations. Fixed-scope milestones, a staging URL you can use from the first milestone, and a written scope that says what is out of scope.

Selected work

  • Deedstead — Property management and bookkeeping for small portfolios held across several LLCs.
  • Yanında POS — Appointments, client records and payments in one panel for service businesses.
  • EmlakAklı — Turkish housing-market index: district-level price per m², rent yield and demand, sourced and dated.

Further reading

A launch is a demo until health checks, a way back, backups, error tracking and a runbook are in place. Operations is part of the product.

The release is not the finish line →